Is it warranted to think that these highly spiritualized (in our own day and way of thinking) terms are little more than nicknames that are meant to help us in identifying the real problem within the church in Laodicea, rather than an indicator of those problems? Why not? Once we get it into our heads that we cannot revert back to thinking that hot, cold, and lukewarm are to be applied in spiritual terms or to spiritual state, then we can move towards a far more proper understanding of what Jesus is attempting to communicate to this, one of His churches.
Is it warranted to think that these were simply nicknames or shorthand references for those cities? Again, why not? This is not without precedence in our own day. Much like what we saw was true of the utilization of terminology in context and according to then-current understanding in order to rightly understand what is being communicated (as in the case of Nimrod), we make these types of applications such that they become second nature, which should cause us to realize that thinking about the letter to Laodicea in this way is not wholly unique. We freely and casually operate within our own historical and cultural context, so imagining that men and women of the first century also operated in such ways is not exactly far-fetched.
In the United States of America, mention can be made of the “city that never sleeps,” or “the windy city.” Those that are used to operating within the social context of the United States, know that these are references to New York city and Chicago. This is not limited to the United States, but is a common practice the world over. One could use phrases such as “city of lights,” or “the eternal city,” in full knowledge that the user is making reference to Paris and Rome. Singapore, in southeast Asia, is sometimes referred to as “the fine country.” Upon first glance, this appears to be a positive appellation, expressing a subjective sentiment not unlike the way that we have traditionally thought when confronted with the “lukewarm” of Laodicea. However, upon further examination, though Singapore is indeed a fine place, we find that this use of “fine” is connected to the fact that the government of Singapore, in its efforts to keep the country clean, civil and highly organized, levies fines for littering, spitting, or chewing gum in public.
This initially subjective usage that becomes, upon further examination, highly objective, is quite similar to what we have discovered when it comes to the information being conveyed in Revelation’s letter to Laodicea. Clearly, the terms in use are not meant to convey any sense of morality or spiritual state, but are common identifiers. On the other hand, there are nicknames that do have negative connotations. One such nickname would be “sin city.” A socially and culturally aware reader in our day (like that which we expect in first century Asia Minor) would immediately think “Las Vegas.” In the time of Jesus and His apostles, “sin city” would have been the nickname of Corinth, in Greece. These examples (Las Vegas and Corinth) have obvious moral judgments attached to them, but we do not see that with the names associated with New York, Chicago, Paris, or Rome.
So to put this lack of moral judgment associated with city identifiers into the context of the letter to Laodicea, which now seems to be pointing more logically towards identifiable activities and practices within the churches of the region (Hierapolis, Laodicea, and Colossae) that would have been well known to the other churches (as information seemed to be able to flow freely between and amongst those churches, as indicated by what Paul writes to the Colossians), it would appear that we are no longer looking at a contrast. Rather, the three temperature-related terms can now be understood as applying in reference to what was taking place in those churches, with a certain activity of Hierapolis and Colossae being approved by God, whereas the related activity in Laodicea has Jesus indicating violent illness. With this, we now discard any idea that “hot or cold” are in anyway related to “good or bad.” It seems much more proper to think along the lines of both hot water and cold water as useful (with the practice of the Hierapolis and Colossae churches being useful within Christ’s kingdom and its proclamation), whereas lukewarm water is useless (with the practice of the church at Laodicea failing to serve the purposes of Christ). Understanding the message in this way will be far more useful to us as well, as we will eventually end up not being left to wonder whether we are hot, cold, or lukewarm based on either a subjective self-examination or the subjective examination of a self-appointed (on both ends of the relationship) spiritual authority that will generally be partially informed and unfortunately biased.
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